Cycle Ashford Campaign Launched To Encourage Commuters Onto Their Bikes

A new initiative to encourage more cycling to work in the borough has been launched by Ashford Borough Council. 

Cycle Ashford is a campaign to promote cycling as a key mode of active travel and leisure activity in Ashford. It aims to increase participation from all sections of the community by making it easier for everyone to utilise the cycling infrastructure that is available. 

Central to Cycle Ashford is a new website, www.cycleashford.org.uk that provides information about cycling in Ashford and also a bespoke route planner. The planner can be used by anyone to find the best cycling routes between any two places, with options to avoid busy roads and steep inclines. It also shows all of the available cycle parking in the area. The route can be downloaded and integrated into digital maps and followed ‘live’ on the journey. 

Cllr Steve Campkin, Deputy Leader and Cabinet Member for Climate, Environment and Sustainability at Ashford Borough Council, said: “Ashford offers safe, scenic and accessible cycling routes for all ages and abilities. Our hope with this campaign is that it will encourage more people to consider using their bikes to get to and from work, support their own physical and mental well-being and take some cars off the road. 

The Cycle Ashford website features case studies of local people who cycle regularly for either business or pleasure and details their favourite rides and experiences to provide first-hand local insight.   

The campaign is being supported by Henry Urand,  para triathlon World Champion and Paralympian, and Ashford resident. 

Henry Urand said: “Riding my bike has taken me around the world to compete in major competitions, but some of my favourite routes are in and around the Ashford area. Growing up in the borough, there was nothing I loved more than exploring on my bike, and I stlll do most of my training following routes around the area. 

“I hope that the Cycle Ashford campaign will encourage more people with the option to commute to work to get on their bikes and explore the fantastic local cycling routes we are blessed with, while also improving their fitness.” 

Cycle Ashford will be providing information on routes, promoting cycling events, signposting to local cycling services, as well as sharing hints and tips from local cycling enthusiasts. The campaign can be followed on Facebook, X and Instagram.   

Before you go… 
➡️ Do you have exciting news to share about your business?
➡️ Would you like to advertise to an audience of decision makers in Kent?
➡️ Would you like to feature in the Entrepreneurs Deep Dive section?
➡️ Do you have a job vacancy you’d like us to post?

Contact us today - [email protected]