Deep Dive Interview with Amy & Matt of M&A Digital Solutions

Let’s get into it…

➡️ What drives you - what’s your ‘why’?

During COVID we both we were working as essential workers, Matt being in Engineering and Amy in Healthcare. Amy lost her grandfather to COVID and one thing that he said was that life is short so you should enjoy it and live it to the fullest. Due to our jobs, we were living quite separate lives, especially Amy’s job which required lots of hours and being on call and away from home. It meant that our life as a couple and was not what we imagined, and we were coming to a point of burn out which is why we had to decide to take the leap to create the business and set our own lives and our life journey.

➡️ What three words would your friends use to describe you?

Amy - Kind, Driven, Social

Matt - Patient, Passionate, Independent

➡️ Are you an optimist, realist or somewhere in between?

Matt and I are a perfect mix. He is a realist, and I am an optimist, which puts us somewhere in between together. In business I think you need both in heaps at different times.

➡️ Where about’s in Kent do you live?

We live in Rochester with our dog Eddie.

➡️ Take us back to your childhood - were there early signs that you'd one day become an entrepreneur?

Amy grew up with a lot of her family members being entrepreneurs - both her grandparents and her parents were, and therefore there was a belief that you can be successful in what you choose to pursue and can still raise a family.

Matt did not have the same experience growing up, but his parents showed him that a strong work ethic. M&A grew from Matt’s experience of working for someone else and how he could do things better on his own, Amy had the belief and M&A was born.

➡️ What was your first-ever job, and what did it teach you?

Amy’s first job was a pot washer in a pub - it taught her that hard work pays off, but she needed a job that used her brain rather than just repeating the same thing every day.

Matt’s first job was working in a high street bakery, and it taught him that working in the busy stressful environment of a shop was not the perfect place for him, but he did thrive in structured environments.

➡️ What’s a hobby or interest you pursue outside of work?

We both play golf, although who wins each round does change!

➡️ What motivates you to keep going during the tough days?

Working for ourselves has created a level of freedom that we could not have achieved any other way. We have two young nephews, and our families are important to us so its great that we have time to be able to spend with them not attached to our phones or being non contactable at work.

➡️ What was your very first product or service, and how has it evolved?

Originally, we started as SEO specialist but then we found as we working on that part of peoples businesses, they also needed support on other parts of their businesses that we could help with so we made a pivot and offer all service as well as SEO.

➡️ Did you have to secure initial funding to start your business or was it bootstrapped?

Matt started saving in his role knowing that when he left the job, he would be starting the company whilst Amy continued in her full-time job supporting the household.  It was a massive jump and is not always easy balancing the books, but the business is starting the flourish and grow.

➡️ What’s the story behind your business name?

We tried lots of different names and then realised the best things in our business is us, so it was names after us Matt & Amy offering Digital Solutions - M&A Digital Solutions

➡️ What strategies have been most effective in growing your business to the size it is today?

Networking and using social media and SEO to create trust for the business.

➡️ Why do you think your customers/users choose you over your competitors?

We offer affordable options with the both of us working to create the best outcomes. Between the two of us we have experience in all aspects of digital marketing, and you can always get hold of us.

➡️ Who are the key figures that contributed to your success, and how did they influence the journey?

Our key figures are our clients! They ask us for anything and everything and that means that we are also pushed to be better and keep learning about the digital world. Suggestions and questions make us alter our offerings and specialise in what we do best.

➡️ How do you foster a positive company culture?

We have a strong want to give back. Not only does this mean we offer our clients the best pricing we also have charity partners where we support the charities to help the public.

➡️ What are your short-term goals for the business?

We are looking to start an apprentice 16-18 years old, to support young people starting in STEM. But ultimately, we want to keep going to hit our 2 year anniversary in October.

➡️ How do you see AI shaping the future of your industry, and how will you adapt?

AI is having a big influence on what we do. AI takes tasks that are very repetitive and can help you prompt ideas or help with questions and information. AI is not a replacement for people and should not be used as such, it is not always accurate and does not sound like you when you write or talk. 

➡️ Why did you choose to base and grow your business in Kent?

We were both born in Kent and have grown up in Medway and we own our house in Medway. We would not have chosen anywhere else. Medway and Kent are thriving areas where businesses are supported and there are great networking opportunities.

➡️ Any special offers or discounts you’d like to share with the Kent Business Newsletter readers?

We would love to offer your readers a free audit for SEO services to see if we can do anything to help to increase their visibility - they can also use this to make sure that if they are paying someone else that they are getting their monies worth it is working.

We would also love to offer one free hour of brand coaching. This is where you chat with one of us about your goals for your business or idea and the steps to get there. We can tell you about offers of help and ways to do things for free or at a low cost.

These can both be booked through our website www.mandadigitalsolutions.co.uk

Contact Details
Names: Matt & Amy
Business Name: M&A Digital Solutions LTD
Email: [email protected]
Phone: 07880316780
Website: www.madigitalsolutions.co.uk
Instagram: @mandadigitalsolutions
Facebook: M&A Digital Solutions

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