MattressNextDay Eyes Hat-Trick Win at National Bed Federation Awards

Kent-based retailer aims for third consecutive ‘Online Bed Retailer of the Year’ title

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Kent Business Newsletter
September 11, 2025

MattressNextDay, the award-winning UK online mattress and bed retailer, is gearing up for another milestone moment as it vies for a third consecutive National Bed Federation (NBF) ‘Online Bed Retailer of the Year’ award at the upcoming ceremony on 23rd September 2025 in Telford, UK.

The business has already secured the prestigious accolade two years running (2023/24 and 2024/25), a recognition that places it ahead of heavyweight competitors including MattressOnline, Simba, and Land of Beds.

Hosted by TV and radio presenter Vernon Kay, the NBF Bed Industry Awards are regarded as the most respected honours in the UK sleep sector. Entries are judged on a wide range of criteria including:

  • Financial performance – year-on-year growth in turnover, profit, average order value, conversion rate, and website traffic

  • Support of NBF brands – including stocked ranges from TEMPUR®, Sleepeezee, Sealy, Hypnos, Silentnight, and Sleepsoul

  • Commitment to NBF initiatives – as an official Retail Champion, MattressNextDay actively promotes NBF-approved brands and educational content online

  • Website design & user experience – ensuring fast, seamless navigation and mobile-first functionality

  • Product imagery and video – high-quality visuals and explainer videos to aid purchase confidence

  • Breadth of product choice – over 200 mattresses and bed styles available with next-day delivery

  • Customer reviews – more than 28,000 verified five-star ratings on Trustpilot

  • Marketing & sales strategy – innovative campaigns driving customer trust and brand visibility

  • Sustainability & CSR – initiatives including mattress recycling, eco-friendly packaging, and community support programmes

CEO and founder Martin Seeley expressed the company’s anticipation ahead of the awards:

Winning for a third time would be testament to the hard work we’ve put in over the past few years, and to the dedication of our staff. This recognition isn’t just about sales or growth—it’s about building trust, delivering genuine value for customers, and doing right by our partners, our people, and the planet.

MattressNextDay’s continued recognition reflects its ability to balance scale with sustainability. The company has invested heavily in AI-driven customer support, a revamped digital storefront, and content-rich media that simplifies the buying journey. Combined with a disciplined financial strategy, these moves have helped the retailer outpace the market in profitability and customer satisfaction.

Raising the standard for online retail The NBF awards also consider how businesses are pushing industry standards forward. MattressNextDay has been widely praised for its role as a Retail Champion, championing NBF-approved products and providing educational resources that guide consumers toward safe, high-quality choices.

CFO Stuart Rogers noted:

“Our focus has always been on long-term value, not short-term wins. Whether that’s through responsible growth, investment in people and technology, or our partnerships with leading manufacturers, we’ve shown that online retail can be both profitable and principled.”

Looking ahead As MattressNextDay prepares for the awards night in September, its leadership remains confident yet grounded. “Whatever the outcome,” added Martin Seeley, “we’ll continue to innovate, invest, and improve. Awards are recognition of success, but our real motivation comes from helping customers sleep better every night.”

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