As Suzanne Howe Communications (SHC) begins its 30th year in business, the Kent-based PR consultancy is celebrating the expansion of its European PR coverage network.
“For many years we have supported some of the most innovative and ambitious companies in the packaging, facilities management, food and drink, and sustainable products sectors – and many of them have become increasingly interested in extending their positive impact and reach beyond the UK,” says SHC founder and Managing Director Suzanne Howe.
“We began to develop a trusted network of affiliate organisations that can support us in giving our B2B clients better reach across the Continent in 2021, and we are delighted to announce that we are now able to offer customers expanded coverage of their products and services in five countries across Europe, with more to follow.
“In Germany, we are represented by Christine Richter, the founder and head of Richter Communications; while in France we are represented by Raphaël Soudan from RS Conseil France. We have two representatives in Italy: Elena Santoro, founder of A Quiet Place; and Simona Bembo of The Nursery srl. In Poland, we are represented by Łukasz Mikołajczak and Monika Mikołajczak, from KOMUcom; and in Spain, by Cut Media’s Daniel San Román Vinagre.
“All of our partners are specialist agencies that share our excitement and passion for delivering results-driven PR campaigns. Not only will this European expansion improve our customers’ PR and communications performance, but working with affiliates will allow us to confidently and effectively track and monitor all of the media coverage that is achieved.
European coverage success
“Certain clients are already positively benefiting from our expanded European reach,” says Suzanne.
“When Sabert Corporation Europe acquired Colpac in the UK at the end of July 2025, we were tasked with ensuring that the news spread widely across Europe. In one of our most successful campaigns to date, we achieved 116 pieces of coverage with 805 brand mentions in the UK, France and Germany, reaching a total audience of over 65 million.”
In October 2025, SHC helped Kimberly-Clark Professional™ launch its ICON™ dispenser collection in Spain and Italy. The campaign achieved 26 pieces coverage in relevant media across both countries, reaching an audience of over 214 million.
In November 2025, SHC helped Sabert to launch a new version of its compact Deli2Go range into key European markets. A press release was sent to key media in France, Germany, Italy, Spain and the UK, resulting in 84 pieces of coverage, reaching a total audience of over 18 million, with 770 brand mentions.
“SHC has successfully positioned Sabert as the leading provider of sustainable ‘to-go’ packaging solutions for all food service operators,” says Alex Noake, Senior Vice President & Managing Director for Sabert Europe.
Award winning PR
“It is exciting to be solidly planning the next steps for the business as we begin to celebrate our 30th anniversary, and following a notable year for SHC,” concludes Suzanne. “We were a finalist in the Best Longstanding Event category in the prestigious Conference & Events Awards 2025 – with the Golden Service Awards for Kimberly-Clark Professional™, which we have organised for the past 18 years – and I was the winner in the Packaging Marketing Excellence Award category of Packaging News' Women in Packaging Excellence Awards. Add to that numerous successful PR campaigns across all our key sectors and raising close to £1,500 for our chosen charity Mid Kent MIND through our annual walk.
“As 2026 begins, we are excited to bring Europe closer to home and we’re committed to supporting our clients in new and interesting ways, whenever and wherever we can.”
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