Two Specialist Brokers Adopt Acrisure Brand in UK Expansion

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Kent Business Newsletter
September 11, 2025

Acrisure has announced that two of its specialist brokers, Sevenoaks-based FinCred and Leicestershire’s Building & Land Guarantees (BLG), have adopted the Acrisure brand and will operate under its name.

The move marks the next step in Acrisure’s ambitious UK growth plans to bring acquired brokers together under a single identity while retaining their sector expertise and local presence. Acrisure’s UK broking platform consists of nine acquired businesses, each contributing specialist knowledge and serving both local and national clients.

FinCred, a bespoke trade credit insurance and surety bonds provider based in Sevenoaks, joins its parent company Sutton Winson, which rebranded in May 2025.

Our presence in the UK is developing into a highly connected brand entity, with significant specialist knowledge led by a world-class team of experts.

Acrisure has already demonstrated a clear commitment to building its UK business by partnering with brokers whose expertise and deep client relationships – enhanced by Acrisure’s advanced technology – drive growth. This latest announcement represents a further step forward in its growth strategy and ambitious development in the UK.

Hannah Lyon-Wall, Director at Acrisure UK in the South commented, “At FinCred, our focus has always been on providing clients with our trade credit expertise and specialist guidance. Adopting the Acrisure brand strengthens this by connecting us more closely with other specialists across the Acrisure platform, making it easier for our clients to access broader solutions while we continue to build on our core strengths.”

Paul Rose, Director of Acrisure UK in The Midlands, said, “Our values at BLG bear strong similarities to Acrisure’s, with a culture based on high levels of service recognised by our industry and client groups. Our growth has resulted from providing a personal, relationship-led service with nearly 20 years of experience in long-term construction projects. We will continue to adopt this bespoke approach under the Acrisure brand.”

Mark McIlquham, UK CEO, Acrisure, said, “Our presence in the UK is developing into a highly connected brand entity, with significant specialist knowledge led by a world-class team of experts. Whether it be trade credit, surety bonds or latent defects insurance, the experience of both FinCred and BLG’s teams is extensive, multifaceted and essential to Acrisure UK.”

Acrisure UK comprises 16 businesses in total, employs more than 700 people nationwide and is involved in a range of community and sports partnerships, including its role as official insurance partner for Nottinghamshire County Cricket Club and shirt sponsor of the women’s team, The Blaze.

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